We get your brand on the shelf at Walmart and Sam's Club.
Chance Branding is a Bentonville-based brokerage built exclusively for brands at Walmart and Sam's Club. Whether you're launching a new line or scaling an existing one, we operate inside the systems and relationships that drive performance.
A different kind of brokerage partner.
Built for the depth and discipline that Walmart and Sam's Club require.
Bentonville Presence, Buyer Access
We operate from the same city as Walmart's global headquarters. Our roots mean direct relationships with buyers and category managers, not cold outreach.
Singular Focus on Walmart and Sam's Club
We don't divide our attention across a dozen retailers. Every meeting, every report, every campaign is built specifically for how Walmart and Sam's Club evaluate, transact, and grow with their suppliers.
Platform Fluency Across the Walmart Ecosystem
Our team works daily in Supplier One, Scintilla, Walmart Connect, MADRID, and Sam's Club MAP. We manage your portals and campaigns directly — bringing the depth of knowledge required to operate confidently across both retailers.
Full-service support from pitch to shelf.
We guide brands through every stage of the Walmart and Sam's Club journey — from launching new lines to scaling and defending established business.
Buyer Engagement & Sell-In
Direct, established relationships with Walmart and Sam's Club category managers. We support new item introductions, line extensions, and ongoing buyer conversations with the data, story, and economics that move decisions forward.
Item Setup & Supplier One Management
End-to-end Supplier One operation — Item 360 setup and maintenance, catalog hierarchy, ship point and DSV configuration, and Brand Portal registration. We handle the day-to-day compliance work that keeps existing items healthy and new items moving on schedule.
Replenishment, In-Stock & OTIF Performance
Active oversight of inventory, fill rates, forecasts, and OTIF scorecards. We identify root causes of chargebacks and partner with replenishment teams to protect your scorecard and your margins.
Data & Insights through Scintilla
We translate Scintilla (formerly Walmart Luminate) and Scintilla In-Store data into weekly action — sell-through by store cluster, basket affinity, lost-sales analysis, and the insights buyers expect at every business review and line review.
Retail Media: Walmart Connect & Sam's Club MAP
Retail media strategy and campaign management across Walmart Connect and the Sam's Club Member Access Platform. Sponsored products, display, search, and emerging in-club formats — built around closed-loop measurement and tied to verified sales lift.
Line Review & Business Review Preparation
Data-backed presentations built on Scintilla and MADRID insights. Assortment defense, modular optimization, new-item proposals, and the quarterly performance narratives that keep your brand in a strong position with the buyer.
Sam's Club Strategy
Club-channel work that goes beyond pack size — member value math, MADRID sales reporting, demo program activation, and in-club execution tailored to the Sam's Club member. We treat Sam's Club as its own channel, not a smaller version of Walmart.
The people behind your growth.
Experienced, connected, and focused exclusively on Walmart and Sam's Club.
Looking for a Walmart and Sam's Club partner who knows the work?
Whether you're launching, growing, or defending your business — let's talk about what comes next.
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